News
FHC Shanghai 2026: Help Promote European Food Products
The European Commission will participate in the Food and Hospitality China trade show, taking place November 10–12, 2026, in Shanghai. As part of the event, European beverages and agricultural products will be showcased to Chinese consumers and importers. Feel free to submit your own products!
The European Commission’s European Research Executive Agency (REA) will organize events focusing on the quality, sustainability, and authenticity of agricultural products from the European Union (EU). This promotional campaign will feature exhibitions and tastings of a wide variety of products from all EU countries, as well as cooking workshops and presentations on European public policies.
The European Commission aims in particular to highlight the following sectors:
- Olive oils;
- Grain products and pasta;
- Wines, beers, and spirits;
- Cheese and dairy products;
- Meat, particularly pork, and poultry;
- Fruits and vegetables;
- Confectionery.
Businesses wishing to submit their products may complete a questionnaire by August 28, 2026. If selected, the products must be delivered to Shanghai between September 16 and 18, 2026.
Please note: Each supplier is responsible for delivering the products (including shipping costs) to the contractor’s warehouse in Shanghai and must therefore comply with the health requirements imposed on imports by Chinese authorities (information available at https://teleprocedures.usager.expadon.fr).
Enjoy—it's from Europe
Participation in this major agricultural trade show is part of an EU communications campaign in China focused on the themes “Irresistible Europe. Countless combinations ” (“Irresistible Europe, Countless Combinations”) and “Enjoy, it’s from Europe ” (“Enjoy it—it’s from Europe”).
Additional Information
- Registration form: https://ec.europa.eu/eusurvey/runner/40b8c158-5154-e59a-0dd1-8d88f93ddd66
- Email contact: fhcshanghai_2026@agripromotion.eu