Information and communication

INAO carries out a wide range of activities to communicate with professionals, the general public and the media on the policy of official signs identifying quality and origin. Discover all our media in this section.

Institute publications Communication campaigns Data and maps

Regulatory texts Videos on INAO and SIQO products Press room

Our missions

  • Eductively promote the promises and assets of SIQO products, notably through cross-functional communication campaigns
  • Accentuate awareness of the logos and policy of official quality and origin identification signs
  • Explain the Institute's missions and actions
  • Respond to queries from professionals, the press and the general public

Institute publications

INAO provides Internet users with brochures presenting its missions, official signs identifying the quality and origin of agricultural and agri-food products, and economic information.

Plaquette de présentation de l'INAO

This document will provide you with information about the INAO, its missions and the five official signs of quality and origin. 

General press kit from the INAO

This educational document will tell you everything you need to know about the policy on official quality and origin identification marks (SIQO). The document provides a simple overview of SIQOs and gives the latest figures for these products. You will also find a brief description of the Institute's missions.

Brochure: "The control of official signs of quality and origin"

This document will help you understand the INAO's "control" mission, how it works and the various parties involved. 

Please note: this document contains outdated regulatory information. We are publishing it for information purposes only and invite you to consult the pages dedicated to this mission on the INAO website. 

Brochure: "Protection of territories under official signs of quality and origin"

This document outlines the actions taken by the INAO and defence and management bodies to protect agricultural land and production potential under official quality and origin identification labels.

Brochure: "Geographical areas and delimitation"

This document will help you understand the INAO's  "Delimitation" mission, how it works and the various parties involved. 

Please note: this document contains outdated regulatory information. We are publishing it for information purposes only and invite you to consult pages dedicated to this mission on the INAO website 

Brochure: "International cooperation"

This document will give you a better understanding of the Institute's international cooperation activities. You will find additional information on the page dedicated to this mission on the INAO website

Leaflet on the history of the INAO

This document, produced to mark the Institute's 80th anniversary, presents a chronology of the Institute's history. Further information can be found on the page dedicated to the history of the INAO. 

Dépliant de présentation des signes officiels d'identification de la qualité et de l'origine

Products bearing official quality and origin labels reflect the richness of France's culinary heritage. They are subject to stringent quality criteria and benefit from expertise passed down from generation to generation. This four-page leaflet will give you a better understanding of the guarantees offered by products bearing one of these labels.

Poster : ‘Official signs of quality and origin: signs that do not deceive’

As part of its public awareness campaign promoting official quality and origin identification marks, the INAO has produced an educational poster providing a definition of SIQO.

Posters: maps of dairy and wine production areas with geographical indications in France

In 2024, on the occasion of the centenary congress of the International Organisation of Vine and Wine (OIV) and the World Dairy Summit, the INAO produced educational posters presenting the dairy and wine sectors under PDO and PGI.

Presentation brochure for the PDO (Protected Designation of Origin)

The Protected Designation of Origin (PDO) label designates a product for which all stages of production are carried out according to recognised expertise in a specific geographical area, which gives the product its characteristics. Find out everything you need to know about this mark of quality in the dedicated presentation brochure.

Please note: this document contains outdated regulatory information. We are publishing it for information purposes only and invite you to consult the page dedicated to PDO on the INAO website

Presentation brochure for the PGI (Protected Geographical Indication)

Protected Geographical Indication (PGI) identifies an agricultural product whose quality, reputation or other characteristics are linked to its geographical origin. Find out everything you need to know about this quality label in the dedicated presentation brochure.

Please note: this document contains outdated regulatory information. We are publishing it for information purposes only and invite you to consulter la page dédiée à l'IGP sur le site internet de l'INAO. 

Presentation brochure for the STG (Traditional Speciality Guaranteed)

Traditional speciality guaranteed refers to a product that is made using a traditional recipe or production method. This document will tell you more about this label..

Please note: this document contains outdated regulatory information. We are publishing it for information purposes only and invite you to consult the page dedicated to TSG on the INAO website

Brochure presenting organic farming

Organic farming guarantees production and processing methods that respect the environment and animal welfare. The rules governing it are the same throughout Europe, and imported products are subject to the same requirements. This document provides all the information you need to know about organic farming.

Label Rouge presentation brochure 

Label Rouge is a French label that designates products which, due to their production or manufacturing conditions, are of superior quality.

Please note: this document contains outdated regulatory information. We are publishing it for information purposes only and invite you to  consult the page dedicated to Label Rouge on the INAO website

Applicant guides

To get a product recognised,  instruction procedures vary according to the SIQO claimed and the sector concerned .The process involves several steps at the national level, followed by registration with the European Commission for European SIQO products (PDO, PGI, TSG). The INAO has published several guides to help you better understand the process. 

Please note: older documents may contain outdated regulatory information. 

Winemaker's Guide - Pays de la Loire

The INAO (DT Val-de-Loire) and the Loire authorities (FranceAgriMer, DGCCRF, Customs) have produced a guide to administrative procedures for winegrowers. This educational resource aims to provide local winegrowers with basic information to familiarise themselves with the administrative procedures relating to winegrowing.

Practical guide: SIQO standards in institutional catering

Under the EGalim law, since 1 January 2022, meals in public catering establishments must include at least 50% by value of sustainable food products, in particular those bearing official quality and origin labels (SIQO). In this context, the INAO has launched communication campaigns aimed at catering establishments and industry players to raise awareness of this issue. 

CNAOP fact sheets on upstream production conditions and societal expectations 

The INAO's National Committee for Dairy, Agri-Food and Forestry Designations of Origin (CNAOP) has produced methodological fact sheets  summarising its guidelines on essential changes to PDO practices in order to meet sustainability requirements and societal expectations. These operational tools will contribute to professionals' reflections on their practices: breed/variety, animal feed, inputs, animal welfare, etc.

Guide to agroecology in viticulture - Development of agri-environmental measuress

Produced in partnership with the French Wine and Vine Institute ,this document provides technical guidelines for winegrowers who wish to develop their practices, initiate or further an environmental approach, either individually or collectively. 

Brochure: ‘Agri-environment and official marks of origin and quality’

This brochure presents three options that enable defense and management organization (ODG) to collectively commit to an environmental approach. 

INAO collects and analyses economic data on products bearing official quality and origin identification marks (SIQO). The aim is to understand the economic, social and environmental impacts of SIQO in order to better support their development.

Consult economic data on SIQO

Bloc-marque de la campagne de communication sur les SIQO : "Il y a des signes qui ne trompent pas / signes officiels de confiance"
Bloc-marque de la campagne de communication sur les SIQO : "Il y a des signes qui ne trompent pas / signes officiels de confiance"

Communication campaigns

Faced with the proliferation of labels, INAO is carrying out participative, general public communication campaigns on the 5 official signs of identification of quality and origin (SIQO).

These campaigns are developed transversally with professionals, within the framework of the INAO communication commission. As such, they are designed to be fully integrated into the communication initiatives of all the players involved in the life and promotion of SIQOs: defense and management organizations, interprofessional federations and networks, distributors, institutional partners.

Articulated around a common slogan ("there are signs that don't deceive / official signs of trust"), a new campaign is being launched for 2025. Our partners are invited to seize this opportunity and continue their communication actions using the campaign's elements.

Access the ODG resource web page

Back to the 2024 campaign actions

Data and maps

INAO makes a wealth of data available to Internet users, particularly economic and geographical data. In addition, as part of an open data initiative, INAO has uploaded information to the open French public data platform data.gouv.fr.

Economic data

Geographical information

Open data: SIQO data

The portal to official delimitation plans

Videos on INAO and SIQO products

In order to promote SIQO products and present its actions in an educational way, the institute offers videos in various formats. To view them, visit our YouTube channel.

Press area

INAO has developed a dedicated press area on its website. You'll find our latest press releases and press kit, as well as a press kit with educational material on SIQO and recognition procedures, and of course a dedicated contact form to our press department.

Access the press area