Defense and management organization

The signs are clear: the SIQO communication campaign for the general public has been launched.

This is it, our participative communication campaign for the general public on the 5 official signs of identification of quality and origin (SIQO) has been launched. It is particularly aimed at young people aged 20 to 35. The campaign will culminate in Quality and Origin Week, from December 1 to 7. There's still time to get involved!

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Communication

Defense and management organization

Spot publicitaire diffusé sur TF1 et sur les réseaux sociaux

Articulated around a common slogan ("il y a des signes qui ne trompent pas / signes officiels de confiance"), this campaign aims to guide consumers through the proliferation of labels, and will highlight the 5 SIQO: Appellation d'origine protégée (AOP), Indication géographique protégée (IGP), Spécialité traditionnelle garantie (STG), Label Rouge and Agriculture biologique.

Docteur-GOOD-c-est-bon
Exemple d'insertion presse réalisée pour la campagne (ici, dans le magazine "Docteur Good, C'est bon !")

It includes several components:

  • Press inserts in Dr Good, c'est bon, Cuisine actuelle, Ça m'intéresse, Prima and Femme actuelle magazines;
  • TV Replay advertising campaign on TF1
  • TV show ConsoMag on SIQO broadcast on France Télévisions channels
  • Educational video on Brut
  • 100% SIQO recipes on the personalized menu and shopping platform JOW
  • Collaboration with 4 gourmet and hedonistic influencers to promote SIQO on social networks:
  • Consumer awareness campaigns in several hundred supermarkets and hypermarkets, right at the point of purchase.
  • Set-up of a SIQO competition

SIQO players invited to join the campaign

All organizations, partners, distributors, institutions and interprofessional networks involved in SIQO are invited to take part in the campaign, by relaying information and deploying their own tools based on common elements. A partner kit and campaign guide are available at https://www.campagne-inao-2024.fr/. Customize the visuals to your products and together let's give SIQOs the visibility they deserve. Indeed, the success of this campaign depends above all on the mobilization of all those involved in promoting SIQO products.

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