Defense and management organization
2025 communications campaign: a first webinar dedicated to GDOs
INAO is launching a new campaign to promote the 5 official signs of quality and origin (SIQO) to the general public. Once again, ODGs, interprofessional networks, federations and distributors involved in SIQO are invited to join in. An information webinar will be held on Tuesday May 27 or Wednesday June 4, 2025 at 2pm. Register now!
Continuing in the footsteps of previous initiatives, this new campaign is still aimed at guiding young consumers through the proliferation of labels, and highlighting the 5 SIQO. It will be structured around our common slogan: "il y a des signes qui ne trompent pas / signes officiels de confiance".
The webinars on May 27 or June 4 at 2pm will enable you to find out more about:
- The main thrusts and timetable of the campaign
- The new communications kit dedicated to advertisers, including simpler tools at your disposal to deploy your actions
- The first media operations deployed at the end of June / beginning of July
- The actions planned for INAO's 90th anniversary, in which you will be invited to participate while promoting your products
- The terms of exchange between INAO and partners during the campaign,
- A little challenge for all participants!
Come one and all, the success of this campaign depends on your mobilization!