Quality and origin aren't always easy to tell…
The Quality and Origin Fortnight is part of the INAO’s and industry professionals’ goal to explain the five official quality and origin identification marks (SIQO) to consumers, who are sometimes overwhelmed by the abundance of information on product labels (the “jungle of labels”). It revolves around our rallying cry: there are signs you can’t miss!
Indeed, Quality and origin aren’t always easy to spot… Fortunately, there’s the AOP, IGP, the STG, the Label Rouge and the Organic Farming, which identify products resulting from a collective and voluntary initiative by producers, with strict production conditions validated by the government, and whose quality is guaranteed by inspections carried out by accredited independent organizations. To treat yourself with confidence, keep an eye out on the shelves for these signs of trust.
SIQO products on display in stores throughout France
Throughout the Quinzaine, events featuring tastings of SIQO-certified products will be held at 400 locations in large and medium-sized retail stores (GMS) across France. This is a great way to raise consumer awareness and encourage them to trust AOP, IGP, STG, Label Rouge and the Organic Farming.
Delicious recipes presented by a diverse group of ambassadors
Numerous promotional videos will also be featured, in partnership with a selection of passionate influencers. These campaign partners will showcase SIQO-certified products in videos that are delicious, funny, and inspiring:
- Jalysco: 3 original cocktails made with GI-certified spirits
- Pazapah: A colorful and comforting carrot cake, 100% SIQO
- Gastronogeek: a recipe inspired by the hit manga One Piece: an adventurous aligot made with SIQO-certified products
- Whoogy's: a festive recipe featuring SIQO-certified products
- Mange Ris Aime: Market haul featuring 100% SIQO-certified products
- Cooking For My Baby: Sunday lunch for kids, featuring SIQO-certified products and an educational video explaining the 5 signs
- La Carte des Vins SVP: AOP wine tasting
- Pierre Reure: a hearty recipe showcasing the 5 SIQO products and their synergies
Educational materials promoted across multiple channels
These initiatives will be complemented by original presentations of the SIQOs published on three pure-play media outlets:
- Konbini: a carousel inspired by trading card games to highlight SIQO and its benefits
- Démotivateur: a street interview to gauge awareness of SIQO and explain its benefits
- Brut: an educational video presenting SIQO
Finally, a promotional video will be shown in train stations, shopping malls, and on social media.