An exceptional product that reflects its terroir

Located in the Rhône Valley, 15 kilometers northwest of Avignon, the Tavel AOP is one of the 17 appellations of the Côtes du Rhône. It is distinguished by a rosé wine made from a blend of grape varieties, primarily Grenache, which gives it unique and immediately recognizable characteristics.

The production area is located in the municipality of Tavel and a small part of the municipality of Roquemaure. This terroir benefits from a climate particularly favorable to grapevines: summers are hot and dry, and the vineyards are regularly swept by the Mistral wind, allowing the grapes to ripen optimally.

Young wines develop primary aromas often dominated by very distinct notes of banana or red berries. Over time, hints of licorice and herbs emerge, along with notes of flint and spices.

For centuries, Tavel has thus cultivated a distinctive and unique identity—one that is at once powerful, elegant, and true to its terroir.

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Recognized and Protected Expertise

The Tavel AOP fully embodies the principles of the Official Signs of Quality and Origin (SIQO): the promotion of a close link between a product, its terroir, and collective expertise passed down through generations.

The history of Tavel dates back to the 17th and 18th centuries; it was recognized as France’s first rosé wine in 1936.

Protected at the European level by the Protected Designation of Origin (PDO), the product reflects the commitment of the winemakers who keep this winemaking heritage alive while adapting to changes in the industry.

With their slogan “At 90, you can’t change who you are!,” the appellation humorously and proudly asserts its distinct character, remaining true to both its history and its identity. The INAO celebrates the 90th anniversary of the Tavel appellation’s recognition, as well as the dedication of all the professionals who help promote this iconic wine both in France and internationally.