An exceptional product that reflects its terroir
In the heart of Touraine, on the right bank of the Loire, the Vouvray appellation has for nearly a century embodied the expression of a unique terroir listed as a UNESCO World Heritage Site.
Produced exclusively from the Chenin Blanc grape variety—also known as Pineau de la Loire—Vouvray wines come in a wide variety of styles: dry, off-dry, sweet, and sparkling.
This richness of profiles reflects the uniqueness of the vineyard, where tuffeau soils, cave-dwelling cellars, and the expertise of the winemakers shape wines renowned for their finesse, balance, and ability to express the terroir.
Recognized and Protected Expertise
Beyond its identity as a wine-growing region, Vouvray fully embodies the principles of the Official Signs of Quality and Origin (SIQO): highlighting the strong connection between a product, a terroir, and collective expertise passed down through the generations.
Recognized as an Appellation d’Origine Contrôlée (AOC) since 1936, Vouvray demonstrates the industry’s ability to structure, protect, and sustain a living heritage, while adapting to changing practices and markets.
The INAO celebrates 90 years of recognition for the Vouvray appellation and the commitment of the winemakers who, year after year, uphold the high standards and identity of this unique terroir.
About the Protected Designation of Origin (PDO)
The AOP designation refers to a product for which all stages of production are carried out according to recognized expertise within a specific geographic area, which gives the product its distinctive characteristics. It is a European designation that protects the product’s name throughout the European Union. The rules for establishing an AOP are set forth in a set of specifications and are subject to control procedures implemented by an independent body approved by the INAO.
Celebrating a Landmark Anniversary
To celebrate its 90th anniversary, the Vouvray appellation is organizing a special day on July 11, 2026, open to everyone.
From 9 a.m. to 6 p.m.: The Winemakers’ Village in the streets of Vouvray
The appellation’s winemakers will welcome the public in the heart of the village with:
- Free tastings of Vouvray wines
- Two discovery tours through the vineyards
- Dining options
- Activities for children
- Meet and greet with winemakers
In the evening: The 90th Anniversary Banquet at Château de Valmer
The celebration will continue in an exceptional setting with:
- Welcome cocktail reception
- Grand banquet
- Vouvray Wine Tasting
- Exclusive Show
- Dance Party
A time for sharing that celebrates the entire wine industry and those who bring it to life every day.
- Visit the Vouvray website: https://www.vinsdevouvray.com/
- More information about the event: https://www.vinsdevouvray.com/90-ans-de-laoc-vouvray/
- Ticket sales: https://www.helloasso.com/associations/syndicat-des-vignerons-de-vouvray/evenements/journee-des-90-ans-de-l-aoc-vouvray
Our “Happy Birthday Signs” series
“Anniver-signe” celebrates notable anniversaries marking the recognition of appellations and products under the SIQO system. It is an opportunity to look back on the history of these sectors, promote the regions, and shine a spotlight on the men and women who bring these products to life every day. Through this content, the INAO celebrates the legacy, heritage, and vitality of the official marks of quality and origin.
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